I’m at the WE MEDIA conference in London all about participatory media. It’s sponsored by the BBC and by Reuters and we are in the second day of talks. We have just been listening to Jeffrey Sachs live by satellite link from the Earth Institute at Columbia University as he was asked by the conference organisers to come up with a big idea for the conference which wants to launch a call to action. He reminded us in a hard hitting , timely and salutary way that “our fate depends on solving these problems”. And cutting through quite a bit of political correctness pointed again to the absolute need to end poverty and concentrating on Africa. He highlighted the benefits of people-to-people solutions but insisted on the need for hardware too and resources, anti-maleria bednets, seeds for farmers and essential goods. Above that he praised a BBC organised school twinning programme which helps twin schools to connect children and teachers. He inivited us all to send him ideas and solutions as he is working with some philanthropists to find solutions. Reminded of my own goals, supported by so many of you I think we really need to get started.
WE MEDIA have also expressed an interest in our project, and we’ll see what comes from their call to action. I’ll be following up with both, and meeting with the World Service Trust next week. I have been looking at the WE MEDIA logo for a couple of days now too…take a look, does it remind you of any of ours?