This session at the Skoll World Foum was a natural choice to me. I met Katrin Verclas at the first ever NetSquared two years ago when I went to research how to set up Mentoring Worldwide. Now, like then, I took leave from my job and paid my own way to the conference to do the research I needed. I had won a small prize via the TED blog and conference and went to meet some people who had offered help. I met John Girard and Jan Leeman in the traditional way in a cafe in Palo Alto and they effected an intro to Kiva and I met Fiona Ramsay whom I met in the traditional way in a cafe in San Francisco. Have been following them ever since on their blog now on Social Edge. Bruno Guissani is the European Director for TED, and we met two years ago and he was interested enough to write a piece about the project in Business Week and on his blog.
You might well ask why is the project taking so long to emerge? I will be eternally grateful to Ami Dar of Idealist who in this session said “good ideas travel slowly” ie things take longer than you might imagine to emerge. But I think now the time has come.
I have concentrated here on the Kiva part of the session as I was keen to see how things have moved on in the last two years, but I’ll post on the rest of the session later.
Premal Shah is the President of Kiva.
His three takeaways for the session were: Create an “Addictive” User experience; Be Radically Transparent; Crowdsource against constraints. And he added a couple more for good measure: Build in “increasing returns on data”; “Reach the “Long tail”.
“Kiva is for everyday people not the affluent expert. You can see who you are lending to. Business relationship is built on mutual dignity. Quick and easy checkout – can be used in 70 countries.
“How to make it fun? Two constituencies…internet consumers, and microfinance institutions. Loans are snapped up, transactions happen by the minute on the site. Real time unedited progress updates from around the world. Loan officers capacity to write updates on business. Straight to your inbox. 100 businesses on the website being funded, minutes, hours, days. Popularity mix.”
The part I really liked was when he talked about Transparency and made the link between Transparency building Authenticity, which in turns builds Trust It’s also the subject of the project I am working on back at the BBC.
He gave two big examples. The CEO of JetBlue who apologised directly to customers
for cancellations and delays. And Barack Obama talked about cocaine use in a book he wrote . Premal said that one of Obama’s phenomenal appeals in the US “is that his brand reeks of authenticity which is why young people are flocking to him”
Premal gave us way more than three takeaways. For the “Addictive user experience – use PayPal. Get photos uploaded. Start a blog. “admit imperfection” “Build an Advisory board – evites people love a party”.
Other bloggers who covered the whole session.